Includes narratives about the role of the oil and gas The research shows the oil and gas industry is now using social media as a key avenue for advertising, posting thousands of social issue, election, and political ads every year which are designed to prolong the use of oil and gas in the energy mix. New research from InfluenceMap reveals the latest iteration of the oil and gas industry’s playbook on climate change. With a wealth of information on its 2.85 billion monthly active users, Facebook presents advertisers with unparalleled opportunities to promote their message in a highly targeted and effective manner. Many of these messages are used on Facebook and social media platforms, a new frontier and tool for influencing the debate around climate. In its place, oil and gas companies have developed an increasingly nuanced and subtle set of messaging techniques, often utilizing elements of the science on climate change in misleading ways. With increasing scrutiny from investors, regulators and the public, however, outright denial has increasingly become an unviable tactic for these major companies. The purpose of denying climate change has been to prevent the implementation of regulation that would limit or mitigate climate change as such regulation would have reduced the demand for fossil fuels, including oil and gas. 23, 2023.Evidence shows that in the past, major oil and gas companies have both directly and indirectly denied or cast significant doubt on the science of climate change. This report by The Canadian Press was first published Nov. "It’s not a fantasy, but it will take unprecedented collaboration between industry, governments, financiers, and other partners to build the (carbon capture) projects necessary at the massive scale and short timeline required to meet the Paris Agreement," Semmens said. That includes the large-scale deployment of carbon capture and storage, he added, but projects will need to move quickly in order to make an effective dent in Canada's overall emissions profile. Grady Semmens, spokesman for the International CCS Knowledge Centre - a Regina-based think tank that aims to advance carbon capture deployment - said achieving large-scale global emissions reductions while still meeting growing demand for energy will require all available solutions. "(Carbon capture) is key to a responsible future to many industries, including the oil and gas sector, which must continue to provide the products and services the world will continue to need for decades," Dilling said. ![]() The oilsands industry is also looking at hydrogen, geothermal, fuel cell technology, and even the potential for small modular nuclear reactors, he said.īut Dilling added Alberta's geology is ideally suited to carbon sequestration, and the Pathways Alliance's proposed foundational carbon capture and storage network could capture 10 to 12 million tonnes of carbon emissions each year. ![]() Kendall Dilling, president of the Pathways Alliance oilsands industry group, said carbon capture isn't the only technology that Canadian companies are exploring as they seek to decarbonize. “This (IEA) report is a stunning rebuke to all the Canadian oil executives and politicians claiming that they can simply slap on some government-funded carbon capture and continue with business as usual in a world rapidly weaning itself off of oil and gas," said Keith Stewart, senior energy strategist for Greenpeace Canada, in an email Thursday. But some environmentalists say the oil and gas sector is looking to the technology to give it license to increase production of fossil fuels that would be better left in the ground.
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